Terms of Service

Future Self · Improvement Labs · Last updated: September 13, 2026 · Effective: September 13, 2026

These Terms of Service ("Terms") are the agreement between you and Improvement Labs for your use of the Future Self app. They explain how subscriptions and free trials work, your rights as a consumer, what the app is (and is not), and the limits of our responsibility.

1. Who we are and what these Terms cover

Future Self ("the app") is operated by Improvement Labs ("we", "us", "our"), a sole proprietorship (eenmanszaak) registered with the Netherlands Chamber of Commerce. Our full business details are in the Contact section.

These Terms govern your use of the app on iOS and Android, its widgets and notifications, and this website (together, "the service"). By downloading, installing or using the app you accept these Terms; if you do not agree, please do not use the app. Our Privacy Policy explains how we handle personal data. Where you buy through the Apple App Store or Google Play, the store's own terms also apply to that purchase (section 11) and prevail over these Terms for that purchase if they conflict.

2. The service

Future Self delivers a daily selection of motivational quotes and affirmations, tuned to the goals, obstacles, traits and interests you share during onboarding and can adjust later. It also offers reminders as push notifications within the times you choose, a simple daily streak, saving and sharing quotes, themes and alternate app icons, and widgets that show a daily line or a personal line you write yourself.

Personalisation is content recommendation based on your answers. It has no legal or similarly significant effect on you, and you can change your answers and preferences in the app at any time.

Notifications and widgets depend on your device, operating system, network and Apple's and Google's push services. We cannot promise that a specific notification will arrive at a specific time, and notifications are not a substitute for a safety-critical or health-critical alert.

Availability. We work to keep the app available and improving, but cannot promise it will always be uninterrupted or error-free. Most features need an internet connection. Features and content will evolve (section 12); where mandatory law requires us to supply updates that keep the app in conformity for a reasonable period, we will.

3. Well-being content, not medical advice

Future Self is intended for motivation, reflection and general well-being. It is not therapy, medical care, mental-health treatment, professional coaching, crisis support, or financial, legal or other professional advice, and it does not diagnose, treat or prevent any condition. The app is not a medical device.

Where the app refers to research on affirmations, those references describe general findings in published studies, not a promise about your individual results. Motivation supports change, but outcomes depend on you and on many factors outside the app. Never ignore or delay professional advice because of something you read in the app.

If you are in crisis or think you may harm yourself or others, contact your local emergency number right away (112 in the EU, 911 in the U.S.). In the Netherlands you can reach 113 Zelfmoordpreventie at 113 or 0800-0113 (free, 24/7); in the United States you can call or text 988 (Suicide & Crisis Lifeline). Other countries have similar services — please use them.

4. Eligibility and age

You must be at least 16 years old to use Future Self. If you are 16 or 17, or below the age of majority where you live, you may only use the app and make purchases with the permission of a parent or guardian, who accepts these Terms on your behalf. The app is not directed at children under 16 and we do not knowingly collect their personal data; if we learn that we have, we will delete the account (see the Privacy Policy). The app asks your age during onboarding so that we can apply this rule. You also confirm that you are legally able to enter into this agreement.

5. Your account

The app creates an anonymous account for you on first launch — no sign-up required. You can save that account by linking it to Apple, Google or, where offered, an email address, so your goal, streak and saved quotes survive a new phone or a reinstall. If you never link a sign-in method and you sign out, lose the device or reinstall, we cannot recover that data for you.

You are responsible for activity under your account and for keeping any linked sign-in method secure; tell us promptly if you believe your account has been used without your permission.

You can permanently delete your account and its data at any time: Profile → Account & subscription → Delete account, or from the paywall via Privacy choices → Delete my account & data. Deletion cannot be undone and does not cancel an App Store or Google Play subscription (section 6).

6. Subscriptions, free trials and lifetime purchase

Future Self is a paid membership app: after onboarding, an active membership is required to use it. Membership is sold as an auto-renewing subscription (for example yearly or monthly), which may start with a free trial, or as a one-time "lifetime" purchase that never renews. The exact products, prices, billing periods and any trial length are shown in the app before you buy; the app reads them from the store, and prices may differ per country and currency.

Billing. All purchases are made through and billed by Apple (App Store) or Google (Google Play) to the payment method on your store account, when you confirm the purchase — or, for a free trial, when the trial ends. We never see or store your card details.

Automatic renewal. Subscriptions renew automatically for the same period at the then-current price unless you cancel at least 24 hours before the end of the current period; renewal may be charged within those last 24 hours. Cancelling stops future renewals and you keep access until the end of the paid period. Unused parts of a period are not refunded except where the store's policy or the law provides otherwise.

Free trials. A trial converts into a paid subscription at the displayed price unless you cancel at least 24 hours before it ends. If notifications are enabled and the trial reminder is switched on, we try to send you a reminder before the trial converts, but delivery is not guaranteed and cancelling in time remains your responsibility. Trials are for new subscribers, subject to store rules; buying a lifetime purchase during a trial ends the unused part of the trial.

Cancel or manage. On iPhone: Settings → your name → Subscriptions, or apps.apple.com/account/subscriptions. On Android: Play Store → profile → Payments & subscriptions → Subscriptions, or play.google.com/store/account/subscriptions. In the app, Profile → Manage subscription takes you there. Deleting the app or your account does not cancel a subscription.

Restore. Membership is tied to the store account you bought it with; if it is not showing after a reinstall or on a new phone, sign in to that store account and tap Restore on the paywall or in Profile → Account & subscription.

Price changes. We may change prices for future periods. If the price of a subscription you already have changes, the store notifies you in advance and, where required, asks for your consent; you can cancel before the new price applies.

Lifetime means the lifetime of the Future Self app: access to its premium features for as long as we offer Future Self, on the platform you bought it on and subject to these Terms; it does not include separate apps or services we may offer later.

7. Refunds and the EU right of withdrawal

Refunds. Because billing runs through the stores, refunds are decided and paid by Apple or Google under their policies; we cannot issue App Store or Google Play refunds ourselves. See Support for how to request one. Nothing here limits your statutory rights.

EU/EEA consumers. Your purchase contract for an in-app product is concluded with Apple or Google as seller of record; their terms explain how the 14-day right of cancellation for distance purchases applies and how to exercise it (for example via reportaproblem.apple.com or your Google Play order history). To the extent a right of withdrawal exists towards us for the digital content and services we provide, you agree that by starting a subscription, free trial or lifetime purchase you expressly request that we begin immediately and acknowledge that you lose the right of withdrawal once performance has begun (Article 16(m) of Directive 2011/83/EU and its Dutch implementation). If you nevertheless withdraw within 14 days from a subscription that has begun, you may owe a proportionate amount for the period used and be refunded the rest, in line with the applicable store policy.

Conformity. EU consumers have statutory remedies if digital content or a digital service does not conform to the contract (in the Netherlands, Book 7, Title 1AA of the Civil Code). These Terms do not limit those rights — if something is not working, contact us first.

8. Your licence to use the app; our intellectual property

Licence. The app is licensed, not sold. We grant you a personal, limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to install and use the app for your own non-commercial purposes on devices you own or control, in accordance with these Terms and the usage rules of the store you downloaded it from.

Our content. The app, its design, code, branding (including the name "Future Self"), original affirmations and quotes, curation and the compilation of the content library belong to Improvement Labs or our licensors and are protected by copyright, trademark, database and other intellectual-property laws. Quotations by historical authors remain attributed to them; some are in the public domain or used under licence. Except as allowed by the licence above or by mandatory law, you may not copy, modify, distribute, sell, rent, publicly display, scrape or create derivative works from the app or its content, or use them to train machine-learning models. Sharing an individual quote card from the app on social media is welcome — please keep the attribution.

Feedback you send us may be used freely to improve the app, without obligation to you — and with our thanks.

9. Your content

Everything you write in the app — your name, life goal, your own affirmation line, free-text answers — remains yours. You grant us a worldwide, non-exclusive, royalty-free licence to store, back up, process and display that text, and to pass it to the service providers named in our Privacy Policy, solely to operate the service for you (for example to show your goal back to you or on your widget) and to comply with law. The licence ends when you delete the text or your account, except for backups deleted in the ordinary course. Your content is private: it is not visible to other users, never used for advertising or to train models, and never sent to our analytics or crash-reporting tools.

You are responsible for what you write: it must be yours to use and must not be unlawful. Please avoid entering information you would not want stored, in particular sensitive details such as health information.

10. Acceptable use

You agree not to, and not to help anyone else to:

• use the app for anything unlawful, harmful, deceptive or fraudulent, or to harass anyone;
• access another person's account, or any data or system, without authorisation;
• bypass or interfere with authentication, the paywall or entitlement checks, rate limits, security or other access controls;
• interfere with, overload or disrupt the app, our infrastructure or the third-party services it depends on;
• reverse-engineer, decompile or disassemble the app, except to the extent applicable law expressly permits it despite this restriction;
• scrape, bulk-download or systematically extract the content library, or resell, redistribute or commercially exploit the app or its content;
• upload malware or unlawful content.

We may suspend or terminate accounts that violate this section (section 12).

11. App stores and third-party services (Apple and Google terms)

The app is distributed through the Apple App Store and Google Play; your download, purchases, subscription management, cancellations and refunds are also governed by the applicable store terms, which you agree to comply with. The app also depends on third-party services (database hosting, subscription management, push delivery — named in the Privacy Policy) that may change or suffer outages outside our control; we will use reasonable efforts to keep the app working through them. We build and operate Future Self with modern development tools, including AI-assisted coding tools; these tools help us write and maintain software, they do not make decisions about you, and your personal data is not used to train them.

Apple-specific terms

If you obtained the app from Apple's App Store, you and we acknowledge and agree that:

• Acknowledgement. These Terms are concluded between you and Improvement Labs only, not with Apple Inc. ("Apple"), and Improvement Labs — not Apple — is solely responsible for the app and its content.
• Scope of licence. The licence in section 8 is limited to a non-transferable licence to use the app on Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, except that the app may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing where available.
• Maintenance and support. Improvement Labs is solely responsible for providing any maintenance and support services for the app, as specified in these Terms or required by law. Apple has no obligation whatsoever to furnish any maintenance or support services for the app.
• Warranty. Improvement Labs is solely responsible for any product warranties, express or implied by law, to the extent not effectively disclaimed. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the app to you; to the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the app, and any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to a warranty are Improvement Labs' sole responsibility.
• Product claims. Improvement Labs, not Apple, is responsible for addressing any claims by you or a third party relating to the app or your possession and/or use of it, including (i) product-liability claims; (ii) any claim that the app fails to conform to an applicable legal or regulatory requirement; and (iii) claims arising under consumer-protection, privacy or similar legislation.
• Intellectual-property rights. If a third party claims that the app or your possession and use of it infringes that third party's intellectual-property rights, Improvement Labs, not Apple, is solely responsible for the investigation, defence, settlement and discharge of that claim.
• Legal compliance. You represent and warrant that (i) you are not located in a country subject to a U.S. Government embargo or designated by the U.S. Government as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
• Developer name and address. Improvement Labs' contact details for questions, complaints or claims about the app are in section 19.
• Third-party terms. You must comply with applicable third-party terms of agreement when using the app (for example your wireless data service agreement).
• Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

Google Play

If you obtained the app from Google Play, your use of the app is also subject to the Google Play Terms of Service and Google Play's refund and subscription policies. Google is not a party to these Terms and is not responsible for the app or its content.

12. Changes, suspension and termination

Changes to the service. Features, content and design will evolve, and we may add, change or retire features. If a change would materially reduce what you paid for during a period you have already paid for, we will tell you in advance and, where the law gives you that right, you may cancel and claim a proportionate refund for the remaining period from the store.

Changes to these Terms. We may update these Terms, for example when the app, our providers or the law change. We will post the new version here and update the "Last updated" date; for material changes we will give reasonable advance notice in the app or by email, and the change will not apply before that notice period ends. If you do not agree, you can cancel your subscription and stop using the app before the change takes effect; continuing to use the app afterwards means you accept the updated Terms, except where the law requires your express consent.

Suspension and termination by us. We may suspend or terminate your access if we reasonably believe you have violated these Terms, created risk or harm for the service or other users, or used the app unlawfully; where reasonable and lawful we will give notice and a chance to fix the problem first. If we ever discontinue Future Self entirely, we will give reasonable advance notice, and mandatory consumer rights concerning prepaid periods remain unaffected.

Termination by you. You may stop using the app at any time and delete your account (section 5). Sections that by their nature should survive (including 8, 9 and 13 to 18) survive termination.

13. Disclaimers

To the fullest extent permitted by applicable law, the app and its content are provided "as is" and "as available", and we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy, non-infringement, availability and uninterrupted or error-free operation. We do not promise that any content will produce a particular result (section 3).

Nothing in this section limits the statutory rights consumers have under EU, Dutch or other mandatory law, including conformity rights for digital content and services, and nothing excludes a warranty that cannot lawfully be excluded.

14. Limitation of liability

What is never limited. Nothing in these Terms limits or excludes our liability for intent or gross negligence (opzet of bewuste roekeloosheid), for death or personal injury caused by our negligence, for fraud, or for any other liability that cannot be limited or excluded under applicable law. If you are a consumer, your mandatory statutory rights and remedies remain unaffected.

Subject to that, and to the fullest extent permitted by law: (a) we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost data, lost goodwill or business interruption, or for any failure to receive a notification, widget update or reminder; and (b) our total aggregate liability for all claims arising out of or relating to the app or these Terms in any twelve-month period is limited to the greater of (i) the amounts you paid for the app in the twelve months before the event giving rise to the claim and (ii) one hundred euros (€100).

Some jurisdictions do not allow the exclusion or limitation of certain damages; to that extent, these limitations apply only as far as the law allows.

15. Your responsibility for misuse

If a third party brings a claim against us because of your content, your misuse of the app, or your breach of these Terms or applicable law, you agree to compensate us for the reasonable losses, damages and costs (including reasonable legal fees) that result. If you are a consumer, this applies only to losses caused by your fault and only to the extent mandatory consumer law allows.

16. Governing law and disputes

These Terms, and any non-contractual obligations connected with them, are governed by the laws of the Netherlands, excluding the UN Convention on Contracts for the International Sale of Goods. If you are a consumer, you also keep the protection of the mandatory consumer-protection rules of the country where you live — nothing in these Terms takes those away.

If something goes wrong, please email us first at hello@joinfutureself.com; most problems can be solved quickly and informally. Disputes that cannot be resolved this way may be brought before the competent court in Rotterdam, the Netherlands. If you are a consumer in the EU or EEA, you may also bring proceedings in the courts of the country where you live, and we will only bring proceedings against you there. Consumers can seek free advice from their national consumer authority or, for cross-border issues, from the European Consumer Centre in their country. We do not currently participate in proceedings before a consumer alternative-dispute-resolution body. (The European Commission's online dispute resolution platform was discontinued in July 2025.)

If you live in the United States, section 17 governs disputes instead of the previous paragraph.

17. Additional terms for residents of the United States

This section applies only if you live in the United States. Please read it carefully — it affects how disputes between you and us are resolved.

Informal resolution first. Before starting arbitration or a court proceeding, you agree to email us at hello@joinfutureself.com describing the problem and what you would like us to do, and to try in good faith to resolve it with us for at least 30 days. We will do the same before bringing a claim against you.

Agreement to arbitrate. If we cannot resolve the dispute informally, you and Improvement Labs agree that any dispute, claim or controversy arising out of or relating to the app, these Terms or our relationship — including whether this section applies — will be resolved by binding individual arbitration rather than in court, except that either of us may (a) bring an individual claim in small-claims court if it qualifies there, and (b) seek an injunction or other equitable relief in court to protect intellectual-property rights or stop unauthorised use of the app. This agreement is governed by the U.S. Federal Arbitration Act.

How arbitration works. The arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules (adr.org) before a single neutral arbitrator, by video, phone or written submissions, or in person in the county where you live. The arbitrator can award the same individual relief a court could, and the award may be entered in any court with jurisdiction. Your share of the fees is limited to the consumer filing fee under the AAA rules; we pay all other filing, administration and arbitrator fees unless the arbitrator finds your claim frivolous. Each side pays its own lawyers unless the law or the arbitrator provides otherwise.

No class actions. Claims may only be brought individually, not as a plaintiff or class member in any purported class, collective, consolidated or representative proceeding, and the arbitrator may not consolidate the claims of more than one person. If this waiver is found unenforceable for a particular claim, that claim (only) will be heard in court and the rest of this section stays in force.

30-day opt-out. You may opt out of this arbitration agreement by emailing hello@joinfutureself.com within 30 days after you first accept these Terms, stating your name, the sign-in method or email linked to your account (if any), and that you want to opt out of arbitration. Opting out does not affect any other part of these Terms.

Courts and law. If a claim proceeds in court, you and we agree to the jurisdiction of the state and federal courts in the county where you live, or the courts of the Netherlands, and waive any right to a jury trial to the extent permitted by law. Except for this section, which is governed by the Federal Arbitration Act, Dutch law governs these Terms (section 16); you also keep the protection of any consumer-protection law of your state that cannot be waived by contract.

State-specific rights. Some states (for example New Jersey and California) do not allow certain limitations of liability, warranty disclaimers or exclusions of damages, or restrict jury-trial waivers. To the extent your state's law prohibits or limits a provision of these Terms, that provision applies to you only as far as permitted, and the remaining provisions stay in force. Nothing in these Terms limits rights under your state's law that cannot be waived.

Automatic renewal. Subscriptions bought through Apple or Google are made and managed under the store's automatic-renewal process: the store shows the price, billing period and renewal terms and asks for your affirmative consent before charging, sends you a receipt, and lets you cancel online at any time through your store account (section 6).

18. General provisions

Entire agreement. These Terms, together with the purchase terms shown by the store at the time of purchase, are the entire agreement between you and us about the app and replace any earlier agreements on the same subject. Severability. If any provision is held invalid or unenforceable, it will be enforced to the maximum extent permitted and the remaining provisions stay in effect. No waiver. If we do not enforce a provision, that is not a waiver of it or of any other right.

Assignment. You may not transfer these Terms or your account to anyone else. We may transfer our rights and obligations to a successor in connection with a reorganisation, sale of the business or similar transaction, provided your rights are not materially reduced; we will notify you if that happens. Force majeure. We are not responsible for delays or failures caused by events beyond our reasonable control, such as outages of Apple, Google or our infrastructure providers, internet failures, strikes, natural disasters, war or acts of government.

Notices. We may give notices in the app, on this website, or by email to an address linked to your account; you can send notices to us at the email address below. Language. These Terms are written in English; if we provide a translation, the English version prevails to the extent permitted by law.

19. Contact

Questions about these Terms? Email us — we read everything.